PG tips: Elevating Search Visibility with Greenhow Digital
Client Background
PG tips, a renowned tea brand by Unilever, struggled with low visibility in search terms and minimal on-site engagement…
Insight
Greenhow Digital’s analysis pinpointed the need for diverse content to enhance PG tips’ online visibility and search rankings…
Opportunity
Spotting a chance to boost search term visibility, Greenhow Digital planned new, engaging content for PG tips…
Strategy
A strategic content overhaul was implemented, focusing on the ‘benefits of tea’ to capture search demand…
Results
The new content strategy led to impressive gains for PG tips:
- 30% increase in site visits attributed to the new content.
- Search ranking for ‘tea’ jumped from 27th to top 10.
- Significant growth in user engagement and dwell time.
- Higher conversion rates from search to site visits.
This innovative approach significantly bolstered PG tips’ digital presence and search visibility.
Transform Your Digital Content Landscape
Looking to replicate PG tips’ success? Partner with us for a dynamic content strategy that drives results.