HSBC: Crafting Engaging Content for C-Suite with


HSBC sought to develop compelling editorial content for the UK’s C-Suite audience. Collaborating with, the aim was to produce content that aligned with broader industry themes and resonated deeply with their target demographic.


  • HSBC utilized’s rich site usage and search data to tailor the HSBC Global Connections website content effectively.
  • They engaged with to craft insightful reports based on key engagement metrics.
  • This collaboration marked an industry first, combining knowledge and data to foster relationships and explore new digital media opportunities.


  • Revamped 200 pages and added 20 new articles monthly on the HSBC site, aligning with user search interests and seasonal trends gleaned from data.
  • showed enthusiasm in evolving transparency with clients, leading to strengthened relationships and new digital media ventures.

Elevate Your Editorial Strategy

Interested in redefining your content strategy to connect with a high-level audience? Discover how our data-driven approaches can amplify your content’s impact.

Explore with Greenhow Digital