Insight

HSBC sought to develop compelling editorial content for the UK’s C-Suite audience. Collaborating with FT.com, the aim was to produce content that aligned with broader industry themes and resonated deeply with their target demographic.

Strategy

• HSBC utilized FT.com’s rich site usage and search data to tailor the HSBC Global Connections website content effectively.
• They engaged with FT.com to craft insightful reports based on key engagement metrics.
• This collaboration marked an industry first, combining knowledge and data to foster relationships and explore new digital media opportunities.

Results

• Revamped 200 pages and added 20 new articles monthly on the HSBC site, aligning with user search interests and seasonal trends gleaned from FT.com data.
• FT.com showed enthusiasm in evolving transparency with clients, leading to strengthened relationships and new digital media ventures.

Elevate Your Editorial Strategy

Interested in redefining your content strategy to connect with a high-level audience? Discover how our data-driven approaches can amplify your content’s impact.

Explore with Greenhow Digital