Unilever All Things Hair: YouTube Strategy Success
Client Background
Unilever, aiming to unify its hair care brands, recognized the potential in YouTube’s ‘how-to-hair’ niche…
Insight
Greenhow Digital’s analysis spotlighted an opportunity for Unilever to dominate the ‘how-to-hair’ space on YouTube…
Opportunity
Envisioning a top-tier YouTube channel, Greenhow Digital recognized the chance to consolidate Unilever’s hair care expertise…
Strategy
Focusing on becoming the leading hair care channel on YouTube, Greenhow Digital crafted a content strategy…
Results
Unilever’s ATH channel, backed by Greenhow Digital’s strategy, soared to YouTube fame:
- 70% audience retention rate, highlighting engaging content.
- 50% of video views generated via organic traffic.
- Monthly positive sentiment consistently above 80%.
- Significant increase in product inquiries and sales directly linked to the channel’s content.
This strategic success cemented Unilever’s position as a leader in the digital hair care domain.
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