BP Fuel Cards: Transforming Website Performance with Content Strategy


BP Fuel Cards recognized the need to realign their website content with search demand, aiming to boost both phone calls and brochure requests.


  • Launching the BP Supercharge section, content was optimized to match search terms and user queries, ensuring comprehensive answers to fuel card-related questions were available on the site.


  • The new content drove the site to record-breaking organic monthly visits.
  • BP Supercharge section achieved a 5.32% conversion rate from organic search, significantly outperforming the site average.

Maximize Your Website’s Potential

Want to see similar results in your online strategy? Connect with us to learn how our tailored content approaches can significantly boost your website’s performance and conversion rates.

Collaborate with Greenhow Digital