BP Fuel Cards: Transforming Website Performance with Content Strategy

Insight

BP Fuel Cards recognized the need to realign their website content with search demand, aiming to boost both phone calls and brochure requests.

Strategy

  • Launching the BP Supercharge section, content was optimized to match search terms and user queries, ensuring comprehensive answers to fuel card-related questions were available on the site.

Results

  • The new content drove the site to record-breaking organic monthly visits.
  • BP Supercharge section achieved a 5.32% conversion rate from organic search, significantly outperforming the site average.

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