OMG London & Versuni: A Paradigm of Agile Digital Marketing
Challenge
In March 2023, OMG London faced a critical challenge with the acquisition of Versuni, requiring rapid deployment of a comprehensive digital campaign. This demanded quick assembly of a specialized team for immediate action in the competitive home appliance sector.
Solution
- Greenhow Digital swiftly mobilized a 10-person team, selecting experts known for agility and high-stakes performance.
- Intensive onboarding and resource allocation were conducted over a weekend, ensuring immediate campaign readiness.
Execution
Budgets were strategically managed across digital channels, leading to an optimized and efficient campaign structure, enhancing Versuni’s product visibility and engagement.
Result
- Successful launch of over 100 global campaigns quarterly, marking a sustainable, high-performance structure.
- Substantial market engagement, placing Versuni at the forefront of the home appliance industry.
- Streamlined billing and ad spend, resulting in over £2 million in savings without compromising reach.
Transform Your Digital Marketing Strategy
Seeking rapid and impactful digital marketing solutions? Connect with Greenhow Digital for innovative strategies that drive success in competitive markets.