Insight

BP Fuel Cards recognized the need to realign their website content with search demand, aiming to boost both phone calls and brochure requests.

Strategy

• Launching the BP Supercharge section, content was optimized to match search terms and user queries, ensuring comprehensive answers to fuel card-related questions were available on the site.

Results

• The new content drove the site to record-breaking organic monthly visits.
• BP Supercharge section achieved a 5.32% conversion rate from organic search, significantly outperforming the site average.

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